Venom Energy

This was fun. It was an interactive experience and film created for the Dr. Pepper energy drink, Venom. The site existed as an overlay that would sit on top of various regular sites such as google search and youtube. The campaign idea was simple. Venom was fuel for people who like to do bad things.

So when you search for something on google using our site, we would add a few keywords to bring up the worst results. We also created a dynamic video that was entirely pulled from videos that also personified "bad", so every iteration was slightly different. When we presented this to Dr. Pepper, we got a standing ovation. Not sure if that's a good thing or a bad thing.

Film Directed by Ryan Gerber
Footage provided an internet full of people who do bad things.