PROFESSIONAL CREATIVE PERSON

LA, WHerever.

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Digital

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AI

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Film

Elves Rule!

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12

)

/ About the project


This was a film we made at my company, Modest, for the holidays using elves and AI. The post read like this:


It is an unspoken but universally accepted truth that Elves do, in fact, rule.

This truth is so unanimously acknowledged that when the time came to name those handy, things that people would build and fasten to their walls to hold stuff, the only logical conclusion was to call them shELVES. A good shelf, will by its very nature, hold your shit up and proclaim it to the world: Yes! These are MY interesting books! And MY many, many, many awards! And yes! I also put my keys there!

And so, just as a well-placed shelf will support your entire being, so too will a good dozen Elves. So, let’s all take a moment to recognize the immense elvish power we all carry in our heart sacks, as well as the very real, very hard-working Elves that our team has summoned into existential existence through a combination of elf magic, sweat, and Salchipapas!

Happy Holidays from all of us at Modest. May your season be as bright as a shelf full of twinkly things.

/ Credits

Client:

Modest Creative Company

Project:

Happy Holidays from Modest, Santa!

/ Year

2023

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